Who do I help?
Mainly I help clients in arts, heritage and culture, wellbeing and creative health, place marketing, entertainment and creative industries, education, and all kinds of not-for-profits. But if you’re doing anything unusual or with social value that captures my imagination, I’m in! I help organisations and individuals.
Whether you are a total novice in PR, a freelancer, sole trader, business owner, or brand manager with significant knowledge of marketing, what every client has in common are bold ambitions to reach vital PR goals and measure impact (e.g. find new audiences/customers, achieve positive media attention, be seen as a leading expert in their industry), with expert support and guidance along the way.
The chances are that over my two decades in business, I’ve already consulted for clients in your industry or role. To give you a few examples, I have worked with people in the following roles and industries:
Consultants and experts (including those in arts and culture, place marketing, travel and tourism, media and communication, philanthropy, not-for-profits, community law, mediation and advice, social care, neurodiversity, disability and health, end-of-life care and residential care, state education and Higher Education).
Creative professions (including directors/producers of festivals, live arts and cultural organisations, multi-disciplinary visual and performance artists, producers of cultural events and awards ceremonies, actors and musicians planning UK tours or new show/record launches, chefs and restaurateurs, wedding event planners, photographers and videographers, DJ’s, music teachers and composers, educators and trainers, floral artists, voice coaches and singers, dancers/dance company founders, choreographers, authors and poets, film producer, and TV industry educators).
Health and well-being practitioners and educators (including mind-body-spirit festival organiser, yoga and pilates educators, acupuncture and hypnotherapy, charities and not-for-profit organisations in women’s health, cancer support, end-of-life and hospice care, mental health, homelessness, and addiction recovery).
Business and commerce (tech entrepreneurs/app developers, digital marketers, commercial copywriters, business consultants and coaches, family law mediators, manufacturers of technology, furniture, food and drink, property design/development and urban planning, hoteliers, restaurateurs and other hospitality businesses, Trade Associations and Membership Organisations in hospitality, travel, global reinsurance & insurance).
Affinity PR is tried, tested and has been favourably reviewed by professionals from many different industries.
Can Affinity PR Coaching help you? Yes, if you’re keen to learn how to do your own PR and publicity campaigns. It’s especially helpful for creative thinkers and introverts who prefer one-to-one interactions to group learning.
Affinity PR Coaching is for you if you want affordable pay-as-you-go PR learning which is relevant to your specific business or project. Affinity PR agency representation is for you if you want an expert to take care of all your PR and marketing for you.

Some recent testimonials are here.
To benefit most from Affinity PR Coaching you will be an open minded person who is ready to explore doing your own PR. You want to take ownership of your campaigns and to manage your own brand and professional reputation with care. You will have a PR goal to make something exciting happen and to express something daringly different.
If you’re not ready to do your own PR, I can still help you by doing it for you.
Let’s create the brands and campaigns you can feel proud of. Hire me, Helen Oldfield, to do your PR or book your first Affinity PR Coaching session now.
To benefit most from Affinity PR Coaching you will be an open minded person who is ready to explore doing your own PR. You want to take ownership of your campaigns and to manage your own brand and professional reputation with care. You will have a PR goal to make something exciting happen and to express something daringly different.
If you’re not ready to do your own PR, I can still help you by doing it for you.
Let’s create the brands and campaigns you can feel proud of. Hire me, Helen Oldfield, to do your PR or book your first Affinity PR Coaching session now.
