hello@affinitypr.co.uk

Choose PR or PR coaching

This is how I can help you.

I help you to articulate clear messaging based on your core values, then promote you and generate media coverage, while managing your reputation.

EITHER you can hire me to manage your ongoing PR and one-off projects for you, OR my PR coaching service teaches you how to do it yourself.

Clients of Affinity PR are often change-makers, pioneering in spirit and unconventional thinkers. Many work in arts and festivals, heritage and culture, wellbeing and creative health, place-making, but also education and social justice, plus all kinds of purpose-led organisations. If you’re doing anything unusual or with social value, I’m curious! I help both organisations and individuals.

So let’s talk if you’re looking for PR representation and UK media coverage, and you want to work with an approachable, well-connected expert who has a solid track record.

With 30+ years of work experience, 20 of them running my own business, there are few communications and Press scenarios I haven’t already encountered and successfully navigated. You can find out about my credentials (CV, skills, qualifications) here and read a variety of client testimonials here. 

Initially, we can meet on Zoom if that works for you too. Not having to rent office premises keeps overheads lean and fees fair and affordable.

Talking of fees, I stepped back from agency retainer fee arrangements some years ago (I’ll tell you why when we meet and I know it’s unconventional!).  Which means you can choose from a fixed fee quote, or a pay-as-you-go daily rate.  Either way,you aren’t tied-in to an annual contract. Fair play alert: I do ask for a campaign deposit as that’s how I ensure that only the people who are ethical in business get to “pick my PR brain” from the outset.

I don’t always work alone. I’m part of a well established team of creative and technical associates. This means we can scale-up whenever a big or complex project is on the horizon, but I remain your single point of contact throughout your projects.

Creative Colchester PR Workshop
Creative Colchester PR Workshop called ‘I’m ok at promoting others, but rubbish at promoting myself!’ with Helen Oldfield of Affinity PR at Signals Media, Colchester.

That’s me (in pink) leading this PR skills workshop for creative professionals, commissioned by Creative Colchester Partnership. Photo credit: Jayne Lloyd www.jaynelloyd.co.uk

How else can I help you?

Aside from achieving media coverage, I can help you with the following:

  • Communications and marketing strategy – this means we begin working with clear “why are we doing this” reasoning and goals, with fully costed, timetabled plans of action, and “what if” scenarios all carefully considered.
  • Press Office function and media spokesperson training – I manage all press enquiries, guiding you on your best response options whenever you need to be a spokesperson.  If you feel you need to gain confidence in live interview or broadcast media skills, I can prepare you well, even for “hostile media” crisis response situations.
  • Speech writing, copywriting, editing, proofreading – anything to do with “words”, “storytelling” or key messaging.  
  • Marketing assets creation and maintenance – any creative services you need, I have an expert associate team member ready to help you.
  • Brand building and reputation management  – you can count on me to offer discreet advice and sensible guidance if you face any kind of communications or media crisis.
  • Strategic networking and discreet “door opening” – I help to connect you with the right people, finding new partnerships and attracting new audiences. 

What next?

If you already know you want to hire someone to do your PR for you, get in touch directly with me via helen@affinitypr.co.uk.

To explore PR Coaching, use the “Book Me” button below to reserve your initial Zoom meeting, then use the enquiry box to tell me more about your PR goal.

Looking forward to hearing from you.

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